Portfolio

Annual Report

I oversee creation of NRF’s Annual Report in partnership with external vendor, from conception to execution, leveraging the talents of experts in design, video production, writing and user experience design. The report plays a key role in establishing NRF as the leading voice of retail.

• 2023 Year in Review
• 2022 Year in Review
• 2021 Year in Review
• 2020 Year in Review
• 2019 Year in Review
• 2018 Year in Review

Employee Newsletter

In 2018, I launched a weekly internal newsletter for NRF’s 100+ employees called “One NRF Quick Hits.” I work with department leads to gather content and write copy each week.

Events

I manage NRF’s State of Retail & the Consumer, an annual event exploring the health of American consumers and the retail industry. I spearhead content development and speaker outreach and coordinate collaboration with our production partner, marketing, membership and IT teams.

Blog Posts

At NRF, I regularly write blog posts for nrf.com about retail news and trends that advance a positive narrative of the retail industry.

• 6 things retail communicators are thinking about
• NRF 2022 Retail Advocates Summit: Not your typical D.C. fly-in
• 5 ways retailers are innovating curbside pickup
• 6 ways retailers are making holiday shopping safe, merry and bright
• Three young entrepreneurs talk about their small business journey
• Kohl’s and Sephora among six retailers rethinking loyalty
• Crate and Barrel, Gap and Lowe’s are among companies that have reimagined the customer experience
• Retailers lead mask production to combat COVID-19
• How Lilly Pulitzer used its 60th anniversary to build loyalty and attract new fans