Portfolio

Annual Report

I oversee creation of NRF’s Annual Report in partnership with an external vendor, from conception to execution, leveraging the talents of experts in design, video production, writing and user experience. The report plays a key role in establishing NRF as the leading voice of retail.

Events

I manage NRF’s State of Retail & the Consumer, a flagship event exploring the health of American consumers and the retail industry. I spearhead content development and speaker outreach and coordinate collaboration with our production partner, marketing, membership and IT teams.

Weekly CEO Newsletter

I write a weekly email from the NRF president and CEO to 12,000 subscribers, including retail CEOs and C-suite executives, recapping the latest NRF activities and news impacting retailers.

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Employee Newsletter

In 2018, I launched a weekly internal newsletter for NRF’s 100+ employees called “One NRF Quick Hits.” I work with department leads to gather content and write copy each week.

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Blog Posts

At NRF, I regularly write blog posts for nrf.com about retail news and trends that advance a positive narrative of the retail industry.